In this video I discuss the importance of "Alive" programming (programming that is constantly being updated according to the days of the week, time of the year, holidays, etc.). I also talk about and show how the programming is build using layers from most important down to least important.
Direct link video on YouTube.
If your programming isn't "Alive", it isn't as good as it could be and you are probably doing your clients and your coaches a disservice!
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